The nation’s capital top flight football club D.C. United has announced it will partner with giant hospitality and entertainment group Caesars Entertainment (NASDAQ: CZR), starting in the 2020 MLS season (which kicks off in February 29th).
D.C. United is premier team in the US Major League of Soccer, playing in the MLS Eastern Conference. The club finished the 2019 season ranked 5 in the Eastern Conference, with 50 points and a 13-11-10 record. D.C. United is the most decorated club in Major League Soccer with 13 domestic and international titles. The club is also known to attract and sign world soccer stars such as England international and EPL powerhouse Wayne Rooney who played for the club last season.
Caesars Entertainment is now one of the leading pioneers in online gambling, with online sports-betting, casino and poker being legal in Nevada, New Jersey, Pennsylvania, Indiana and many more states that are currently legalizing online sports-betting and gambling. Caesars Sports, the group’s sports-betting brand is available online in New Jersey and Nevada, with more states to follow soon, where sports-fans can access the Caesars sports-betting app and sports-betting website and place bets safely and legally through a computer or mobile phone.
The partnership will see the Caesars Sports branded on the D.C. United jersey sleeve on both home and away kit, as well as various branding and sponsorships around D.C. United’s Audi Field Stadium. Sponsorships will also include Game Day promotions and giveaways sponsors by Caesars Sports, signage, match-moment sponsorships, Caesars hospitality suites for home games and much more.
“We are pleased to announce this partnership with Caesars Entertainment, who are truly best-in-class in their field.” Said D.C. United Co-Chairman Jason Levien. Caesars’ Chief Marketing Officer Chris Holdren said: “We are excited to share our sports, hospitality and entertainment expertise with D.C. United fans and Audi Field guests”.
This is the first-ever partnership of a sports-betting/entertainment company with a Major League Soccer Club. Does it signify the beginning of a new era that is showing more and more cooperation between the top company sports leagues (such as the MLS, NFL, NBA and more) with legal online sports-betting app and website providers? Time will tell, but one thing is for sure: Caesars Sports, Major League Soccer and D.C. United are all brands that are becoming big, and are here to stay.
